A Life For Sustainable Development and Wholistic Healthy Growth

About the Making of Sheiza´s®, the wholistic Publication & the Founder

Without holistic analysis, there is no holistic structure. And without holistic structure there is no holistic leadership, no efficient prevention and no sustainable development. This is true at all levels of evolution. And it is one of the reasons why the topics of structure and leadership have always been the basis of the development, change and growth processes I have initiated.

In 1998, I graduated in economics with a scientific thesis on social change and its marketing-strategic and economic impact on fitness facilities. I have shown how fitness centres must be designed in the future in order to remain competitive. In my scientific work, I also analysed why leaders also need to be "coaches" in order to lead teams and organisations successfully and develop innovations. However, that was in 1998 and today I know that leaders do not have to be coaches. Rather, they need to be holistically trained and experienced in order to grasp the complexity of challenges in their entirety. Then they can lead sustainably and implement progress and healthy growth efficiently and in a goal- and results-orientated manner.

After successfully completing my studies, I first worked for a few years on the professionalisation and growth of the German fitness market. Today, 25 years later, my focus is on (w)holistic and global health, fitness and prevention of humans, animals, nature and the planet. Through sustainable development, transformation and holistic healthy growth of humans, brands and organisations.

In order to solve individual and also planetary crises and to create sustainable progress, balance and peace, it is crucial to always first analyse and understand the whole. The past neglect of such an approach has repeatedly led to uneconomic and fragmented solutions, which in turn led to regressions, imbalances and burnouts. These facts were the trigger for an extensive research project, at the end of which it turned out, among other things, that the heart and the economic factor are of particular importance when it comes to sustainability, leadership, growth, health and balance. Read why in "How Wholeness Saves a World". In German or in English. The book is free of charge for clients.

In my wholistic book, I explain in general terms and as simply as possible why diseases, crises, conflicts and wars cannot be fought or controlled sustainably and how they can be transformed holistically instead. Furthermore, I show which skills leaders, teams, organisations and institutions need today and in the future in order to successfully implement such holistic development and transformation processes and thus remain competitive. To this end, among other things, I analysed and improved interdisciplinary knowledge from different cultures and developed "a whole human system". I explored and analysed the connections within the human system itself and beyond, the differences and connections between humans, animals, nature and the planet. 

After repeated practical tests and research trips, I was able to develop a simple, structured and efficient development, transformation and growth model after three years of intensive research at the end of 2022. This leadership model is universally applicable and can be transferred to all humans and (eco) systems due to its neutrality and practical orientation. 

"How Wholeness Saves a World" presents in a structured way the influence each human being has on the whole and how holistic healthy growth can succeed. In doing so, I make no distinction between the genders. As in all my writings since 2009, I use the plural form and generally the term "human being" for the sake of simplicity. By this I always mean all genders of the human species.

My own development path began in West Berlin, where I grew up in a middle-class family. Both my parents were employed. Sport, animals and nature always played a big role in my life. On Sundays, I liked to go with my father to the farmer around the corner to buy milk and eggs. And I liked to spend my summer holidays on a farm near the Baltic Sea and Travemünde. I was in the handball club and the swimming club, learned to ride horses and was thrilled with my Carrera track, Matchbox cars and Barbie dolls. If my parents didn't want to cross the border controls of the GDR by car, they explored new cultures away from mass tourism with me by plane. Like Turkey, for example, in the early 1980s. Travelling has shaped my life. Not only privately, but also professionally. As an economist specialising in marketing as well as world markets and developing countries, I thus had the opportunity to observe and analyse the development of cultures and societies worldwide. Among others, I got to know Mexico, South Africa, Egypt and Morocco, the Maldives and Fiji, Vietnam and Cambodia, South Korea, Canada and the USA as well as Switzerland and Europe.

But first I made my driving licence at 17 and got an Opel Kadett C from my parents. At 18, I started earning my own money and at 19 I moved into my first own flat. After completing an apprenticeship, I worked in a permanent job for a few years before I decided to go to university. At the same time, I did an apprenticeship as a group fitness trainer. I learned to understand the anatomy of the body, how to structure choreographies and adapt them to the fitness level and needs of different target groups, and how to motivate humans in groups. This is how a long-time fitness client eventually became a successful instructor in various fitness facilities in Berlin. It was my first self-employment in the prevention, fitness and health market.

After my studies, I started working in a consultancy for fitness and leisure facilities. I analysed the offer and quality of hundreds of fitness facilities and developed visions, strategies and concepts for the improvement of existing and the development of new facilities together with clients before I started my own business as a management and marketing consultant. As part of my personal development, I started mindfulness training according to Kabat-Zinn in the early 2000s, discovered Buddhism and meditation for myself and learned to play golf. All this not only trained my mental fitness and health, but also promoted my entry into the international wellness and tourism market. In 2003, for example - in the middle of the Iraq crisis - I took on the role of European market coordinator for the renowned "Soma Bay" resort in Egypt. I accompanied the development of the golf and thalasso hotel "The Cascades" as a consultant and was responsible for increasing brand awareness and expanding the market presence of the resort in the areas of fitness, wellness and golf in Europe.

As a young woman who courageously developed and successfully implemented innovative visions together with owners, board members and managing directors, envy and resentment were sometimes part of my life. My clients and I had learned to live with that. Until, between 2005 and 2007, I suddenly became the target of extremely pathological bullying from my private circle.

In order to find explanations and solutions, I trained as a psychological counsellor and also expanded my spiritual knowledge. For example, I deepened my knowledge of Hinduism and Taoism. I also began to study the knowledge of ancient (high) cultures and indigenous peoples around the world. In 2008 I wrote my final thesis as a certified psychological counsellor on the differences between various psychological schools and some shamanic or spiritual teachings. I then spent a few years living in the seclusion of rural Spain. This was my professional entry into counselling, support and guidance - mainly for executives and those around them - in personal and professional situations of illness and crisis. The main focus was on inner development, transformation and growth.

Between 2009 and 2011, I also started a healthy lifestyle project. This included growing my own fruit and vegetables without using pesticides and donating fruit, vegetables and clothes to the charity CARITAS. I stopped using plastic and I stopped using cosmetics containing petroleum. At the end of the tourist season I helped clean up the coast as a qualified (PADI) diver. It was a profound experience that I will never forget.

"Diseases, crises, conflicts and wars cannot be controlled or fought in a sustainable way. But they can be transformed holistically. Into well-being, growth, prosperity and thus into securing competitiveness."

(Sabine Schneider)

At the beginning of 2012 I finally founded my brand Sheiza's®, which originally stood for the spiritual and mental development of leaders and experts (also former and future ones). The turquoise and red logo also stands for this: for sustainable wholeness of soul and mind.

As the costs of staff turnover, bullying, resignations and mental illness continue to rise in companies, societies, economies and various countries, I decided to train for another year and a half to become a professional change manager. At the end of 2018, I completed the training with a final thesis on the holistic development of leaders and teams. In this context, I also wrote the chapter "Megatrend wholeness and its marketing specific and economic impacts on holistic health" at the beginning of 2018. It was published in June 2019 in "Marketing in Healthcare" by SpringerGabler.

One of my goals was to reduce the costs of illness and conflict, and to increase well-being and holistic healthy growth through further development and transformation.

The loss of my father through a protracted disease was finally the trigger to start the extensive research project described in the introduction at the beginning of 2020. Due to the extraordinary pandemic situation, I published some of my hypotheses and first results in advance in September 2020 in the raw version "Holistic Transformation of Humans and Brands". Primarily for clients and seminar participants.

The research project has created a "whole human system". It takes into account the connections and differences between the human body, mind and soul. Irrespective of individual determinants such as age, gender, culture, religion, potential and skills. Based on this, a wholistic leadership and marketing model has been developed. For the healthy and sustainable growth of humans, brands, organisations and systems. In addition, I explored the connections and differences between humans, animals, nature and the planet, and created new, innovative fundamental knowledge.

Only all these wholistic and highly complex results and interrelationships show how diseases, crises, conflicts and wars can be successively and actually transformed in a sustainable way. Both in theory and in practice. Individually and collectively, but also regionally and globally.

As a result of this outstanding breakthrough - and with the completion of 25 years as a management, marketing and crisis consultant as well as the completion of the universal publication in German and English - the global brand Sheiza's® today stands for wholistic (further) education as well as sustainable (further) development and process support of (future) leaders, brands, organisations and systems. In theory and practice.

The brand thus offers a completely new quality and definition of knowledge on topics such as evolution, transformation, growth, human development, organisational development, health, fitness, leadership, prevention, marketing, innovation, work, etc.

"How Wholeness Saves a World" and the neutral and pragmatic leadership, marketing and evolution model "Sheiza's®・A Wholistic World" form the stable and sustainable foundation for all offers.

From analysing the current situation to the successful and sustainable implementation of changes and progress.

That was the overall goal and vision. For healthy growth and sustainable progress. On all levels of evolution. For humans, brands, organisations and (eco-) systems.
This goal was successfully achieved.

And so we have also come full circle to the successful and sustainable evolution,  transformation and growth of the global brand Sheiza's® itself. And this also closes the circle to the fundamental themes that have always been part of my consulting work: Leadership, quality, progress, structure and efficiency. To guarantee sustainability, healthy growth and success.

I look forward to meeting you, 

Sabine Schneider

Berlin, 21 June 2023



"How Wholeness Saves a World"

The book provides a comprehensive overview of the whole and accompanies through all phases of evolution.

In order to make it accessible to as many readers from different disciplines and cultures as possible, interdisciplinary scientific findings and intercultural practical experience have been presented as simply as possible.

This is not a book for a quick read. 

For reasons of neutrality and independence, "Wie die Ganzheit eine Welt rettet" was published under the registered trademark Sheiza's®. The German version is currently available exclusively through our distribution partner tredition and will also be published in bookstores and on Amazon on 21 December 2023. The English version is available worldwide and can be ordered via amazon or local bookshops. Or, of course, via our distribution partner tredition.

In principle, tredition is responsible for the worldwide and flawless printing and distribution of the book in German or English.  However, if you are unable to order the book locally, please contact us.

The wholistic and disruptively innovative book is free for clients.